Drunk shopping translates into $44.9b business in the US, according to research

For some 58.4 million Americans, a hangover is no longer the only thing they may wake up to after a night of drinking. According to Finder’s latest Drunk Shopping survey, Americans spent $44.9 billion on drunk purchases in the past 12 months, which is down from last year’s $45.3 billion. Nearly a quarter (22.9%) of Americans admit to shopping under the influence.

• Just over a quarter (26.9%) of men admit to drunk shopping. The top purchase for men under the influence is more alcohol (57.3%), followed by food (54.7%), and shoes, clothes, or accessories (30.3%).

• Less women (19.1%) admitted to drunk shopping than men, spending an average of $799.61 on their purchases during the past year. The top drunk purchase among women was food (62.9%), with shoes, clothes, or accessories coming in second (45.5%), and more alcohol in a close third (44.4%).

• On par with last year’s trend, millennials were the generation most prone to drunk shopping (42.1%), followed by Gen Z (35.4%), Gen X (22.2%) and baby boomers (10.1%).

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