The pair are teaming up to enhance the value shopping experience and introduce the first ever cash and carry concept to regional customers.
Dubai Outlet Mall, the Ultimate Value Shopping Destination, is set to solidify its position as an industry leader while consistently redefining value shopping in the MENA region. As the Dubai Outlet Mall expansion nears opening, a strategic alliance has been formed with Lulu Group for the region’s first and largest Megamarket spread featuring the most competitive value shopping experience.
The expansion of Dubai Outlet Mall is purely organic and once open will be over 3.5 million square feet, making it the largest outlet mall in the world. The expansion is an evolution of a successful vision of the first Value Shopping mall in the region offering more Bargains, Brands, Cinema, Megamarket, Community space and World Class Entertainment at the largest purpose-built state-of-the art 117 Live Arena for concerts in the region.
The progressive partnership shows strong confidence by Lulu Group in the potential of the new mall expansion and reflects a positive future ahead for over 1.2 million residents in the immediate catchment area looking for value shopping and year-round bargains from premium and top fashion and lifestyle brands. Shoppers look for the best possible value of the product or service through discounts, bundle offers and consumer ease and convenience.
