With support from Dubai Festivals and Retail Establishment, the Dubai Shopping Malls Group has unveiled its promotion for Dubai Summer Surprises 2020.

A new contactless mechanism has been unveiled for a digital raffle draw and high safety measures for residents of Dubai, the popular seven-week summer promotion ‘Shop & Win’ will offer big surprises worth AED1M.

Majid Al Ghurair, Chairman of Dubai Shopping Malls Group said: “With Dubai building its way back to full operations, we at DSMG and DFRE are working towards speeding the recovery phase for the retail sector. Our long-term strategic partnership with malls in the city has helped us design a new interactive way to host this year’s much-awaited DSS 2020 promotions. We are confident that we have organized a safe experience for consumers who can now enjoy their summer in Dubai. We must also praise the efforts of DFRE who supported us and acted as a major force for the revival of the Dubai retail sector.”

Ahmed Al Khaja, CEO, Dubai Festivals and Retail Establishment, said: “The strategic association with DSMG has been growing from strength to strength and, this year, the partnership has evolved to become even stronger. We are diligently working towards building consumer confidence and reshaping the retail sector with campaigns that offer more than just shopping deals. Also, with the digital raffle draws, we expect a shift in consumer buying behavior. To further act on shopper safety, we are encouraging contactless payments and regular COVID-19 testing for retail staff in malls, to list few of our efforts.”