Dubai Festivals & Retail Establishment has announced a series of campaigns, including Dubai Summer Surprises, Eid Al Adha and Back to School (BTS). Commenting on the return, Ahmed Al Khaja, CEO of DFRE commented: “This year, more than ever, we look forward to welcoming back the city’s residents and visitors to Summer in Dubai, while ensuring their health and safety remain our highest priority.”
“Through additional safety measures put in place across malls and retail stores, Dubai will once again be the place to be this summer season, and we look forward to another successful and safe edition of DSS, alongside the other summer festivals. As the city thrives, we will bring back our popular events and promotions over seven action-packed weeks, and welcome new elements that will allow shoppers everywhere to participate in the festivities,” – Khaja concluded.
