Located in Dubai’s Sharaf DG Times Square Centre, the new outlet will become the brand’s dedicated destination to showcase Samsung’s latest innovations.
Samsung is committed to creating experiences that transform everyday life and the brands’ wide range of market-leading appliances at the new shop-in-shop. These products are part of the connected living experience; they are powered by artificial intelligence (AI) and connected via the internet of things (IoT) that can be controlled from anywhere, at any time.
The new outlet will serve as a dedicated destination that showcases Samsung’s latest innovations in the home appliances category and provides consumers with a best-in-class shopping experience. Samsung aims to create an immersive home appliances zone that attracts consumers’ interest, harmoniously presents each product’s unique characteristics, and quickly becomes a flagship home appliances area with a contemporary look and feel to the design.
The Sharaf DG outlet forms part of Samsung’s vision to open a series of shop-in-shops across the UAE with top customer electronics stores, and plans are also in place to expand retail investments in other GCC markets in the coming years.
“The unveiling of our biggest regional shop-in-shop is a proud moment for Samsung. We are delighted that this project has finally come to fruition after an extensive design and planning process,” commented Burcin Arabul, Head of Home Appliances at Samsung Gulf Electronics.
