Organised by Dubai Festivals and Retail Establishment (DFRE), DSS will deliver 65 days of events, shopping experiences, bargains, special offers and things to do.
Dubai Summer Surprises will return with sales, competitions, events and promotions from 28 June to 1 September.
Ahmed Al Khaja, CEO of Dubai Festival and Retail Establishment (DFRE), said: “This year’s Dubai Summer Surprises features the biggest summer line-up launched to date. Promising a memorable summer for everyone, we’ve designed an exceptional DSS programme that features thousands of offers and things to do for everyone, from families to friends and couples and from value seekers and luxury explorers to adventure hunters.
Dubai Summer Surprises Opening Weekend Celebrations will light up the city’s malls on 28 and 29 June. Music aficionados will get a chance to enjoy three opening weekend concerts with a stirring line-up of artists. Georges Wassouf and Al Shami will set the stage on fire at the Coca-Cola Arena on 28 June. Three of the biggest sensations of the rapping world – Xzibit, D12 and Obie Trice – will grace the stages of the Coca-Cola Arena on 29 June; followed by Ethiopia’s biggest pop star Teddy Afro, who will perform at the venue on 30 June.
As previously reported, there will be 12-hour flash sale on 28 June. From 10am to 10pm, visitors can grab discounts of up to 90 per cent off across more than 100 brands at Majid Al Futtaim malls. Participating malls include City Centre Al Shindagha, City Centre Deira, City Centre Me’aisem, City Centre Mirdif and Mall of the Emirates.
