The new store is location in London’s 100 Liverpool Street, a new premium retail hub is situated in Broadgate.
The new 1646sq ft flagship store incorporates new and unique premium features for the interior design concept. A key element inside the store is an eye-catching suspended ceiling feature which creates a visual draw from the entrance to the rear of the store. This is a new design treatment, unique to the flagship.
The ceiling feature provides a fun Instagram moment where customers will be able to view and photograph the hero products on the suspended display. Technology is vastly utilised within the store. Large video screens showcasing campaign imagery and brand messages will be updated remotely on a regular basis. Dynamic, stepped display units run along the 16 meters of glazed shop front allowing the collection to be showcased alongside illuminated light boxes and video screens.
Dune London’s Chairman, Daniel Rubin commented: “We are excited to be opening our flagship store in this amazing new development. We would prefer to be opening in a less challenging retail environment, but we are confident that in the months to come it will be a huge success.”
