The brand will offer ready-to-wear, leather goods and footwear.
Dunhill is a British luxury brand, specialising in ready-to-wear, custom and bespoke menswear, leather goods, and accessories.
The brand debuted in the Chinese market with the opening of their first store in Shanghai in the early 90s and since then has developed in the market to enjoy a growing customer base that are fans of the brands products. The new on line store will “enable the brand to expand its footprint in China and accelerate its digital transformation.”
Andrew Maag, Chief Executive Officer commented: “Since the launch of our first store, China has remained integral to Dunhill’s global strategy and success. This partnership with Tmall will allow us to reach even more customers, in an innovative and engaging way. It is a very exciting time for Dunhill as we continue to develop our brand projection and customer experience across every touchpoint.”
