Braintree Village has announced that two new brands will be joining its retail line-up over the coming weeks. American outdoor brand, Columbia, opened at the Essex-based outlet destination on 3 October, whilst global beauty brand, Rituals, will follow on 17October.
Columbia is located in a 2,309sq ft unit opposite Calvin Klein whereas Rituals will be situated in a 1,700sq ft unit next to Reiss.
Dedicated to sustainable and personal wellbeing in the luxury beauty industry, Rituals aims to transform everyday routines into more meaningful moments. The new store at Braintree Village will stock the brand’s full selection of body products and home fragrances as well as makeup, perfumes and sunscreens.
With over eighty years’ experience making hiking gear and lifestyle products for both the outdoors and the city, sportswear brand Columbia uses industry leading technologies to create innovative products which stand the test of time and can be used in any climate. The store at Braintree Village is the brand’s only branch in Essex and stocks a range of menswear and womenswear clothing, shoes and accessories, including limited edition items.
Josef O’Sullivan, Centre Director at Braintree Village, commented: “We are thrilled to announce Columbia and Rituals will be joining our retail line-up this October. With an array of beautifully curated home and body products on offer, Rituals is bound to be a hit among our guests. Their arrival will really enhance our home and beauty offering here at Braintree Village and with a range of apparel for everyday-wear and specialist outdoor activities, there is something for everyone at Columbia.
