The specialty coffee retailer is upgrading its loyalty offering from punch cards to a new mobile app.
As a result of the Covid-19 pandemic, the company decided to upgrade its loyalty offering, and so by leveraging the Paytronix platform, the company installed its “Dutch Rewards” loyalty app. The points-based system allows customers to earn free drinks, win contests and collect prizes.
“One of my goals for the company is that it has the potential to be the most dynamic digital business in the industry,” said Dutch Bros President and CEO Joth Ricci. “For a brand like Dutch Bros with an amazing stamp-card loyalty program, the move to digital loyalty and contactless mobile payments had incredibly high stakes,” said Jesse Dundon, CEO of Hathway, a digital growth company and Paytronix partner.
