In a preliminary outlook, the drive-thru coffee chain said it expects to open at “at least” 150 to 165 locations system-wide in 2024.
Dutch Bros opened 159 new outposts in 2023, of which 146 were company-operated. The company has set a long-term goal of 4,000 shops in the next 10 to 15 years.
Dutch Bros started the New Year with a new leader at its helm. On 1 January, Christine Barone took the reins as CEO. Barone, who joined Dutch Bros as President in February 2023, previously served as CEO of True Food Kitchen for almost seven years. In its preliminary outlook, Dutch Bros also announced senior leadership appointments, including two c-suite appointments.
“We are designing our executive leadership team to support the Dutch Bros mission and vision as we scale and grow to 4,000 shops,” said Barone. “I’m excited to welcome best in class leaders who understand the industry and have effectively scaled operations while maintaining and valuing company culture. We have an exceptional team with leaders who have deep knowledge of Dutch Bros and what sets it apart in the drive-through industry, as well as those who know how to thoughtfully guide the company in its next phase of growth.”
