The brand has announced that it intends to expand its demo stores in India, following the store concept entering into two cities: Hyderabad and Chandigarh.

The launch of these new demo stores acts as an extension of the aggressive retail footprint that Dyson has embarked on this year. Alongside the 4 mall demo zones that were opened earlier this year to complement Dyson’s existing retail presence in Mumbai and Delhi-NCR, new demo stores will be launching in Bengaluru and Chennai.

Following this latest retail expansion, Dyson will have twelve demo spaces in India. Dyson has six demo stores in India and six mall demo zones, including ones at Orion Mall, Ambience Mall and Vegas Mall in Delhi-NCR, Infiniti Mall in Mumbai, GVK Mall in Hyderabad.

Plans are also in place to open demo spaces in Pune and Ahmedabad in the coming days.