Spanish fashion brand Mango has increased its e-commerce presence with nearly six million active customers on its online platforms.
During the Covid-19 pandemic, Mango has in fact registered 900,000 new online customers. “In 2019, Mango online sales already accounted for 24 per cent of our total turnover. And this year, our e-commerce channel has exceeded the initial growth target of 20 per cent, which is without a doubt an excellent figure,” said Mango CEO, Toni Ruiz.
“The lockdown caused by the Covid-19 health crisis has intensified the process of digital transformation within the sector. The fact that we launched our e-commerce business 20 years ago has allowed us to face this exceptional circumstance with full guarantees and the capacity to deal with the growth in e-commerce. We will continue to accelerate the digital transformation of the entire company,” Ruiz added.
The company closed 2019 with a 26.7 per cent growth in online sales which totalled €564M, representing 24 per cent of the group’s turnover.
