Kerastase, the luxury haircare brand has unveiled a new e-commerce store that is dedicated to the Indian market.
The idea behind the new e-commerce site is to reach new customers across India as the business continues to embrace direct-to-customer retail in the country.
“Over the years, Kerastase has seen an overwhelming response to its luxury salon presence across the country and today we are very pleased to announce the launch of our official online store in India,” said Kerastase India’s General Manager Anjali Pai, Indo- Asian News Service reported. “Our aim is to reach out to new consumers through this platform and bring them to the salon – which is where the true Kerastase experience can be had… in the most luxurious environment and under the care of the most talented hair care experts.”
