e& UAE has unveiled its second AI-powered autonomous retail outlet, EASE, in Dubai Mall, marking a significant milestone in the telecom giant’s digital transformation strategy and customer experience enhancement efforts.
The EASE concept leverages cutting-edge artificial intelligence, machine learning, smart shelves, and robotics to offer customers a frictionless shopping experience.
EASE represents another significant leap forward in e&’s broader vision of digitally empowering societies, by seamlessly integrating AI and cutting-edge technology, EASE makes things simpler and more engaging, delivering an intuitive, frictionless, and personalised shopping journey.”
Located on the second floor of Dubai Mall, the new store introduces advanced features that build upon the success of the initial EASE outlet in Al Kifaf.
Customers can enter the store, explore products, pre-authorise payments, and complete purchases without staff assistance. The EASE store offers a comprehensive range of products and services, including mobile and fixed-line products, accessories, handsets, and trade-ins.The new store in Dubai Mall is the second iteration of EASE that takes things a step further by introducing even more advanced features,” ElKhouly explained. “Upon completing their shopping, customers can use an easy self-service check-out and exit the store at their convenience. Additionally, the facial recognition feature has been introduced for the visitor line purchase journey.”
The convenient option of a Trade-in machine not only encourages customer loyalty but also promotes environmental sustainability by reducing electronic waste and encouraging responsible device disposal.
