Starting in July of this year, ECE will be taking over the long-term management and leasing of the ‘Romaest’ shopping centre in Italy.
With a leasable area of more than 100,000sq m and over 210 shops, Romaest is one of the largest shopping centres in the greater Rome region and boasts a high footfall of approximately 10 million visitors per year, a diverse and high-quality mix of tenants, a dominant size and market position, as well as a convenient location.
Tenants include international concepts such as Adidas, Douglas, Sephora, Superdry, and the Inditex brands Bershka, Pull & Bear, Stradivarius, and Zara, Italian concepts such as Alcott, Calzedonia, Pellizzari and Scarpe & Scarpe, as well as various restaurants and a UCI movie theatre. In addition, the second Primark store in the Rome region has just opened this June.
Joanna Fisher, Chief Executive Officer of ECE Marketplaces, and responsible for ECE’s shopping centre business, commented: “We are very delighted about the trust that our partner, GIC, has placed in us with this contract. Particularly in this challenging time for retail, this serves as a special indication and a sign that we jointly believe in the future of bricks-and-mortar retail. We have a lot of ideas on how we can further develop Romaest and make it even more successful in the future.”
Together with the owner GIC, ECE plans to implement various measures to further develop the centre and thereby further strengthen its market position, building on successful initiatives implemented by the previous operators with the establishment of Primark. These measures shall be planned and co-ordinated by ECE and GIC in the next few months.
