The new store in the French capital continues to uphold the brand’s message about the environment: ‘There is no Planet B, we have to take care of this one.’
The new store, which spans an area of 150sq m, boasts a multi-disciplinary space that is dedicated to the oceans and to education. Utilising the latest technology, this innovative space invites guests to ‘travel’ to the ocean and learn about the history of the Ecoalf foundation.
The brand said in a statement: “The store represents our vision of maximising our resources and taking advantage of the remains of recycled cotton fabrics by applying them to the walls, columns and floors of the entire space. Other materials we have used are reclaimed wood, iron, and low-consumption LED lights.”
The store is situated at 14 Rue du Temple, 75004, Paris, France.
