Digitally-native apparel brand Edikted will soon open at Mall of America, marking its third location in the United States and first in Minnesota.
North Americas’s largest shopping mall has announced a trendy new tenant. Edikted launched in 2021 and has since grown its presence on social media, gaining popularity on TikTok and becoming a favourite of Gen Z consumers.
Edikted has gone viral after celebrities and influencers such as Hailey Bieber, Olivia Rodrigo and Addison Rae were spotted wearing the brand. Edikted offers a variety of closet staples, including statement pieces, swimwear and accessories.
“Edikted has created a strong community of fashion enthusiasts and trend seekers online and we’re excited to unite this fan-base in-person for the opening of the brand’s first Minnesota location,” said Carrie Charleston, VP of Leasing at Mall of America. “This viral digitally native brand is in tune with their audience and what is trending in the fashion world, and their fun retail space will be just as social media worthy as their clothing.”
The new Edikted store will further grow Mall of America’s fashion offerings. Last month, the mall hosted a limited-time sample sale from Rent the Runway.
