Striking a partnership with Vientiane-based Kolao Group to launch in Laos, Cambodia and Myanmar, Ediya Coffee is set to grow into Southeast Asia.
The movement follows the South Korean coffee’s launch in Malaysia last year, via a master franchise deal with a group of local food service companies and distributors.
The company plans to launch its first Laos store in June, followed by development into Cambodia and Myanmar. It will offer menu items adapted to local tastes and popular Korean selections. Founded in 2001, Ediya Coffee is one of the largest chains in South Korea with more than 4,000 stores.
Kolao Group was founded in 1997 and engages in the automotive, financial, distribution and food industries. The group will provide Ediya with local expertise and networks, as well as assistance in entering these markets.
