The new concept store will help test new retail ideas and feature experiential zones, allowing customers to discover how EE and BT’s products and networks work together to provide unrivalled connectivity.
Today, EE the UK’s biggest mobile operator, unveils its new concept store designed to give customers a more immersive experience combined with expert knowledge. The One Braham store will also act as a hub for local communities, as part of EE’s commitment to deliver the most personal and local service on the high street.
Located within BT’s new London headquarters, One Braham, the store showcases the best in converged technology with expert face-to-face advice and demonstrations. Interactive zones, equipped with touchscreens and demo areas, bring to life a range of household devices, including games consoles, streaming platforms, and fitness gear. Customers can learn how all devices work together with EE and BT’s converged network, helping customers get the most out of the mobile and broadband networks.
Bridget Lea, MD of Commercial in BT’s Consumer Division, said: “We’ve created an experiential space where customers can get expert advice, or just have some fun with the very latest technology. We know there’s no substitute for getting help from an expert in person and we’re mixing technology with that personal touch to deliver the best customer service and support.”
