The brand has been launched by EFFECTIM Co., Ltd., the joint venture formed by Shiseido Company Limited and YA-MAN Ltd.

Utilising cutting-edge technologies, the new aging care brand intends to empower people looking to look after their skin for life. EFFECTIM uses skin analysis, cosmetics and beauty devices that have been formed on advanced skin science research to provide optimal care for each person.

The use of technology, a fusion of physics and life science energies allows EFFECTIM to continuously track and comprehend the changes in skin and a coach then provides counselling based on their expert knowledge to ensure that each customer is provided with solutions to aging skin care unlike any before.

Customers are initially invited to undergo a 3D skin analysis that is conducted in a pod, located in-store. Following this, coaches provide ongoing support to enable long-term and continuously renewed beauty for aging skin.