The men’s and children’s fashion brand El Pulpo concluded 2023 by expanding its commercial network with two openings. The brand has been installed in Santiago and Galicia in recent weeks, thus underpinning its expansion in national retail in the final stretch of the year.
In Galicia, its homeland, El Pulpo opened its store on Rúa do Xeneral Pardiñas, 5, in Santiago de Compostela, while in the Cantabrian capital it opened its doors at number 12 Juan Herrera Street .
The design of the establishments, signed by architect Marcos Samaniego, is aligned with the brand’s commitment to environmental sustainability, which translates into the use of recycled materials, such as raft wood or beach sand to represent rocks.
Founded in 2005, El Pulpo opted in 2023 for its consolidation and development not only in retail, but also in brand positioning. Thus, it announced agreements to dress both the men’s soccer team and the Royal Spanish Winter Sports Federation. It also expanded its portfolio with the purchase of the children’s fashion brand Nanos to grow in this segment and in addition to expanding its network of stores, it promoted its internationalisation with Italy, Portugal and France as its main target markets.
