Shaftesbury Capital has announced that ELEMIS, the global beauty pioneer, has opened its first UK store at 23 Monmouth Street in Covent Garden’s Seven Dials neighbourhood.
The brand has joined Covent Garden’s significant line-up of cosmetics and beauty brands. The entrance reaffirms the neighbourhood’s position as the UK’s leading destination for beauty and wellness, reiterating Shaftesbury Capital’s active collaboration with sector-leading brands.
ELEMIS’s Seven Dials store has been designed to bring their feel-good skincare to life, spanning 1,000sq ft, the space fully immerses customers, boasting interactive features such as a product play table with digital halo screens that reflect the weather to bring the outside in, aligning with ELEMIS’s commitment to harnessing the power of natural ingredients and scientific innovation. An in-store scent experience enables visitors to experience the distinct aromatics of ELEMIS’s Pro-Collagen Cleansing Balm and an LED kinetic wall surrounds the treatment area, featuring a bespoke organic pattern that evokes the vibrational frequency of plants.
ELEMIS’s new Monmouth Street location has been mindfully created, using sustainable materials and featuring a specialised multi-brand ‘Beauty Drop & Swap’ recycling area, where customers can recycle existing beauty product packaging in exchange for a complimentary Pro-Collagen Cleansing Balm 10g.
