The UAE-based home-grown children’s retailer Elli Junior has opened a brand new flagship store in Dubai Mall.
Located on the second floor of the mall the new store is spread across 70sq ft and sports a minimal and contemporary look and feel.
“We plan to open more stores in prime locations such as Dubai Mall [open now] and Reem Mall in Abu Dhabi to get closer to our customers. I strongly believe in a hybrid approach to reach consumers through their preferred touchpoints,” said Founder & CEO Elli Kasbi during an exclusive interview with RetailME.
Going forward, the brand plans to grow in the region with a focus on Saudi Arabia and Qatar. “We will also explore franchise opportunities and look for a potential investor/partner to take the business to the next level,” Kasbi added.
