The digital commercial centre is the expected to launch before the end of the year, providing business owners and professionals the opportunity to open their own digital storefront.
Founded by Ashraf Gaber, Chief Executive Officer of UAE House of Experience, elMall is the result of a huge acceleration in the digital transformation of shopping. The digital experience is expected to represent everything that a customer would expect in a physical location with a number of technologies in place to allow shoppers to browse thousands of products and services.
Any business owners are invited to open a digital store on the platform however they must provide a service of commodity that is in compliance with the state’s laws. elMall will not receive a commission or a percentage of sales, but instead will support small business owners by providing a safe shopping platform.
elMall will be available in Saudi Arabia, Kuwait, Bahrain, Egypt and the Sultanate of Oman with plans to launch in Jordan, Morocco and Iraq in 2021.



