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EL&N to Launch Debut Deli Concept

Shaftesbury Capital has announced that The EL&N Deli & Bakery, a brand-new concept from the globally renowned café and lifestyle brand EL&N is set to open in Covent Garden’s heritage-listed Market Building in July.

This latest debut signing reaffirms Covent Garden’s position as the leading destination for internationally acclaimed brands to launch new, best in class concepts.

The EL&N Deli & Bakery concept represents a new arm of the EL&N brand, opening in the historic heart of Covent Garden, the Market Building. With over 35 locations across the globe, the EL&N brand has become world-renowned since its inception in 2017, gaining a reputation as the ‘most Instagrammable café in the world’. EL&N Deli & Bakery will deliver a fresh concept built around EL&N’s core menu of brunch classics, introducing a new range of freshly prepared, artisanal bakery products, including fresh focaccias and a range of sweet and savoury pastries. With room for 14 diners inside the 650sq ft Market Building space and a terrace with 54 al fresco dining covers on Covent Garden’s historic pedestrianised Piazza, the refreshed brand concept will be reflected in the décor, designed to be a modern but classic take on EL&N’s iconic, interior led brand identity.

EL&N Deli & Bakery will be joined by British-owned JENKI, who are opening their third matcha bar in 50A Long Acre this summer. Revolutionising the daily routine of Londoners with the perfect coffee antidote, JENKI will serve their iconic matcha menu including their Iced Lavender + CBD Matcha Latte, Matcha Soft Serve and Flat GreenTM.

Covent Garden has also recently welcomed two other new F&B concepts to the destination. The first is Empanada Circle, marking a fresh entry into the destination’s lunchtime offer with its playful grab-and-go menu of the traditional Argentinian delicacy, empanadas. The second is influencer-approved, authentic Mexican churros specialist, Aguamiel, which went viral on social media upon its opening of London’s first churreria at 24 Wellington Street, offering its selection of churros served with sugar, cinnamon, and sweet dips paired with traditional Mexican hot chocolate or a horchata – a sweet rice milk with coffee and topped off with cinnamon.