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CONTEMPORARY BRITISH MENSWEAR BRAND WAX LONDON

HAS OPENED UP ITS FIRST RETAIL STORE OUTSIDE OF LONDON

Wax London, the contemporary British menswear
brand, has opened its first store outside of the capital,
launching within the historic Victoria Quarter in Leeds.
The new 2,392sq ft space sits alongside British heritage
names including Barbour and Mulberry.
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The store has been designed to act as a physical show
case of Wax London’s ethos, bringing the brand’s focus
on craft, character and detail into a unique retail envi-
ronment. Customers will discover carefully curated
interiors that complement the brand’s collections and
reflect its dedication to quality and longevity.
Opening across from the recently launched Belstaff
store, the newly opened Wax London extends Victoria
Quarter’s premium menswear offer and adds even more
vibrancy and choice to the historic scheme in the centre
of Leeds.

Shaftesbury Capital has announced a flurry of
leasing activity across its Carnaby Street and
Soho portfolio, with the arrival of three brands
in September and a further six new openings
before Christmas, including two UK debuts.
The significant volume of activity across the
UK NEWS as a hub for innovative and exciting hospitality
neighbourhood includes four standout F&B let-
tings, that highlight the destination’s position

experiences. Soho’s retail offer has also evolved,
as leading brands look to make the most of the
destination’s engaged customer base and lead-
ing tenant mix. Spanning fashion, footwear and
gifting, these latest additions speak strongly to
the maintained and varied appeal of the thriv-
ing neighbourhood. One of the new launches,
Miffy, has opened at 8 Newburgh Street.

LIVERPOOL ONE FEEDS FOOTASYLUM STEPS

DEMAND WITH NEW UNITS BACK INTO SILVERBURN

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Landsec has announced 13,600sq ft of new F&B additions to Liv Silverburn, owned by Henderson Park and managed by Euro-
erpool ONE, as four independent operators sign at the leading fund Group, has secured Footasylum as the latest addition to its
retail and entertainment destination. Brewski, Jerk Junction and growing roster of fashion retailers.
Iced are new to Liverpool, while local brand Madre is opening a The retailer, which is a previous occupier at Silverburn, is
brand-new sister venue in Liverpool ONE. returning with a larger footprint, taking a 9,585sq ft two-storey
As Liverpool ONE experiences an 8.5 per cent increase in year- unit at the centre.
to-date F&B sales, the four add to the mix of leading names and It follows the recent arrival of other fashion brands including
local favourites that together provide a distinct point of difference Bershka, Hollister, Pull & Bear and Stradivarius. The new store
to the destination. marks the brand’s fourth outlet in Glasgow and adds to its exist-
The four local operators commit to Liverpool ONE at a time ing portfolio of around 60 stores.
of growing consumer demand for independent F&B operators. Alberto Esguevillas, CEO UK Retail at Eurofund Group, com-
A recent CACI survey found that 11 per cent of people have mented: “Footasylum is a stand-out success story in the UK retail
increased their spending on independent restaurants in the last market and we are pleased to see it return to Silverburn, where it
year, rising to 14 per cent in the North West. Outside of London, is sure to be a welcome and popular new arrival”.
it is the region most likely to see an increase in independent res- Earlier this year, the brand announced record results for the
taurants, with the capital at 15 per cent, the North West at 14 per financial year 2024, with positive revenue growth and a 188 per
cent and the rest of the UK combined at 10 per cent. cent jump in profits.

6 Retail & Leisure International November 2025