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           RAINS   STAMULI UNVEIL                                            In Brief

           THE RAINS STORE OF THE FUTURE
                                                                            Alo Yoga to launch in Paris
           Rains,  the  contemporary  lifestyle                             The Los Angeles, CA-based athleisure brand
           brand connecting consumers to the                                Alo Yoga, plans to open its first store on
           urban outdoors, has opened a 123sq                               the Champs-Élysées in Paris in early 2026,
           m flagship in Amsterdam’s Canal Dis-                             following several openings in the UK. The
           trict, marking the debut of a global                             upcoming Paris store will occupy a 2,120sq
           retail concept developed alongside                               m space.
           Stockholm-based studio Stamuli.
             The concept introduces a new look,
           feel and personality into Rains’ phys-                           Alta Bank announce new tower
           ical spaces - with the vision to evolve                          Zaha Hadid Architects (ZHA) collaborating
           alongside  the  brand.  The  launch                              with Bureau Cube Partners (BCP) were
           coincides with Rains’ expansion into                             selected as winners of the international
           new categories, including homeware,                              competition to design the Alta Tower in
           underscoring its role as a one-stop des-                         New Belgrade, Serbia. The project will
           tination to cater for the contemporary                           feature a public plaza with cafes and shops.
           city-based lifestyle.

                                                                            Krispy Kreme makes Spain debut
           NHOOD PARTNERS WITH REUBEN                                       The donut giant opened its first location
                                                                            in Madrid, Spain on 2 October through a
           BROTHERS FOR MIXED-USE PROJECT                                   minority interest joint venture with Glasea-
                                                                            dos Originales S.L. Over the next four years,
                                                                            Krispy Kreme plans to open more than 50
           Nhood Romania has announced a   In the first phase, Nhood Romania   locations across Spain.
           partnership with Reuben Brothers to   will develop the project’s Master Plan,
           transform the former Solventul indus-  beginning with comprehensive anal-
           trial platform in Timișoara. The 45ha   ysis of the area, defining a long-term   Muji to open Melbourne flagship
           site, with a history dating back to 1869,   architectural vision. The plan will   Japanese lifestyle retailer Muji will open
           will be converted into a primarily res-  integrate connections with the city’s   a flagship in Melbourne’s CBD in early
           idential area with integrated retail,   infrastructure, including the future   2028, marking its largest retail store in
           office, service and public amenities.  road link to the Timișoara bypass.  Australia. The store will span approximately
             ”The Solventul platform has the   ”This  mandate  represents  a   3,300sq m across three levels in a prominent
           potential  to  become  a  benchmark   unique opportunity to complement   Melbourne CBD location.
           for urban regeneration, not just for   Timișoara’s urban identity with a
           Timișoara but for the entire region.   world-class project. We will integrate
           We will create a vibrant space where   principles of mixed-use development,   Algo Bonita lands in Murcia
           the local community can enjoy a higher   sustainable mobility and public space   The women’s fashion brand Algo Bonita is
           quality of life, featuring residential   hierarchy to offer an urban regenera-  making progress in its consolidation in the
           areas, workspaces, and meeting places,   tion model that will remain relevant   national market and opened a new store in
           all while preserving local traditions,”   for future generations,” stated Ruxan-  Murcia, located in the Nueva Condomina
           stated Carmen-Adriana Oșelea, CEO,   dra Dragomir, Head of Development,   shopping centre. The opening is part of the
           Reuben Brothers.               Nhood Romania.                    Madrid-based brand’s expansion plan.




           Nobu Hospitality, the globally renowned luxury
           lifestyle and iconic hotel, dining and residences
           brand proudly announces the debut of Nobu
           Hotel, Restaurant, and Residences Baku, along
           with the upcoming Nobu Hotel, Restaurant,
           and  Residences  Montenegro,  developed  in
           partnership with Sea Breeze Resort.
             Located  along  the  Caspian  coast  in  the
           prestigious  Sea  Breeze  Resort  area,  this
           landmark development marks Nobu’s entrance
           into Azerbaijan, bringing the brand’s celebrated
           blend of contemporary luxury, signature dining
           and elevated lifestyle to the region.
             The project will feature an 80-room Nobu
           Hotel and 100 exclusive Nobu Residences.

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