The international growth plan of Emma – The Sleep Company is to be intensified through sleep innovations and an expanded omni-channel strategy.
2021 has been Emma’s fourth full financial year growing profitably from cash flow. The company’s expansion of business in growth markets Asia and South America was an important milestone on Emma’s journey to become the worldwide leading sleep brand.
“We are proud to have closed another year with high double-digit growth, overpassing our international competitors. Becoming the world’s leading D2C sleep brand involves more than just high revenues: We have been improving people’s sleep and lives around the globe and will continue to do so. We aim to make good sleep accessible to everyone,” said Dr Dennis Schmoltzi, Co-Founder and CEO of Emma – The Sleep Company.
With more than 30 active markets, Emma is the most international D2C sleep brand. Having expanded to 18 countries since 2019, Emma prioritised growing its market share in its active markets in 2021, resulting in increased brand awareness in different countries, reaching up to 62 per cent.
