The Armani Group announced on Tuesday the return of Emporio Armani to Soho with a new store, in the heart of the historic Cast Iron District.
Located at 134 Spring Street within a historic early twentieth-century building, it replaces a former store on West Broadway, which dates back to 2000. The 420sq m flagship store retains many of the structure’s original features like exposed brick walls, a metal ceiling, cast-iron columns with capitals and authentic dark oak floor that have been preserved.
In a departure from traditional store layouts, the collections are displayed in the centre of the space, while at the back of the shop, a long skylight allows natural light to filter in, illuminating the large accessories area.
High-impact thematic sets, with ad-hoc lighting, are regularly rearranged to embody the different themes of the collections and reinforce their messages. The store offers an extensive range of both men’s and women’s clothing and accessories collections, complemented by a selection of watches, eyewear, and jewellery.
The store opens with a special 90s-inspired collection sold exclusively at the Soho space including a dinner jacket, coat and formal Prince of Wales suits reinterpreted in a contemporary key for men and, for women, cocktail dresses entirely covered in sequins and soft suits with defined shoulders.
