The online bridal retailer is launching an online wedding dress shopping experience designed to bring the brick-and-mortar store directly to customers.
The custom bridal gown retailer is introducing Nova by Enaura, a specialty e-commerce site designed to bring the full-service wedding dress and accessory shopping experience into the customer’s home. Nova by Enaura provides customers with gowns available to try on at home, in addition to customisation and sizing assistant features.
Before ordering their dress, customers can sample dress styles that will be delivered within days to their home. Customers will have three days to try on their pieces and once they decide on the final design, the website’s technology will allow them to find their exact measurements for sizing.
Shoppers can then choose to customise their gown’s neckline, train and other elements. The company says its goal is to replicate the level of customisation and customer service found in a physical bridal store.
Nova by Enaura will feature a capsule collection of wedding gowns ranging from $2,000-$3,000. New dress styles will be added to the website frequently, following the latest trends. The site also offers rentals of accessories, including veils and belts.
