BookMyShow, the global out-of-home entertainment company, has become the Arabian Gulf’s first online movie ticket aggregator platform following a landmark partnership with regional operators Roxy Cinemas, Novo Cinemas and Cinepolis.
In addition, a further collaboration with Prio Hub – the online marketplace for tours and activities – will see ticket options to more than 250 leading regional attractions added to the platform.
The new services build on BookMyShow’s UAE success in live event ticketing and will further elevate the aggregator’s market-leading credentials as the region’s premium entertainment booking service provider.
“Having built a reputation for delivering a wide range of entertainment choices since launching in the region in 2019, the introduction of movie and attraction tickets to the platform affirms our intent to establish a one-stop shop for multi-faceted consumer entertainment experiences across the Gulf,” said Lawrence Harradine, Lead – Business, Middle East, BookMyShow UAE.
With cinema ticket sales contributing the core of BookMyShow’s revenue generation in India, where the company was founded in 1999, Harradine believes the regional product evolution is well-placed to succeed in the Gulf.
