The omni-channel beauty distributor Luxasia is to launch Escentials in Malaysia, ahead of a wider Asian rollout of the brand.
Escentials was founded in Singapore by Luxasia more than 15 years ago and the brand currently operate three stores, all located in Singapore at Paragon, Ion Orchard and Tangs Plaza. The beauty and fragrance brand has opened in Malaysia at Suria KLCC Shopping Mall and has also launched an online store. The boutique is home to a range of personal care and fragrance products from eight brands – Penhaligon’s, Bjork & Berries, By Terry, Maison Francis Kurkdjian, Acqua di Parma, Bulgari, Van Cleef & Arpels, and Amouage.
According to Luxasia’s Group CEO, Wolfgang Baier, after Malaysia, Escentials will expand into Vietnam, Thailand, and other regional markets in the near future.
Karen Ong, Chief Commercial Officer and Regional MD, Luxasia, commented: “With this expansion into Malaysia, Escentials promises to refresh the retail scene and delight consumers with our curated brand offering and luxurious consumer experiences. Escentials is one of Luxasia’s key pillars to accelerate the growth of luxury niche beauty in the Asia Pacific.”
