Espoir has now entered Japanese offline retail channels after making an online debut in April, expanding into some mainstream multi-brand shops in Japan including @Cosme, Loft and Tokyu Hands.
Top-selling products by the brand, such as Pro Tailor Be Glow Cushion, Water Splash Suncream or Real Eye Palette are now on sale at these stores. The South Korean brand entered the Japanese beauty market through several online channels in the country and since then has managed to attract many local customers who are fond of South Korean makeup.
“We plan to broaden our product range in response to the demand of local customers,” said Jieun Lee, brand communication manager at Espoir. “Starting with the Japanese multi-brand shop channel, we will expand the global retail network further.”
