Together with the Mexican company Diltex Brands, the French brand Etam has completed the opening of what is already its third independent establishment in the country.
To continue its expansion plan, the French firm that specialises in lingerie has targeted the state of Nuevo León, where it has joined the Plaza Fiesta San Agustín shopping centre, a complex located in Monterrey. The opening of Etam took place late last month and marked the debut of the French company in the north of the country.
With more than 100 years of history, Etam was founded in Paris in 1916, but it was not until 1928 that it opened its first store on the emblematic Rue-Saint Honoré. Currently, the firm has more than 800 stores internationally and extends its presence to more than 50 countries.
