Ettitude, which is a Melbourne-born sustainable bedding brand has just closed a US$1.6 million ($2.54 million) seed round in the US, the news comes as the coronavirus crisis pushes other retailers to the brink of closure.
The online retailer, which is now currently based in Los Angeles, has seen demand for its bamboo sheets, pyjamas and other sleepwear accessories spike over the last year, amid consumers’ growing environmental consciousness amid the current fight against climate change.
‘We’ve actually seen demand increase, particularly in April as people were starting look to ways of making lockdown more comfortable, it’s going to be unique for every business looking to raise right now, but for us, it helped that we were able to demonstrate an increased appetite for our product right now.’ – Phoebe Yu, Ettitude’s founder.
