Evans Cycles Opens New Store in Burton-on-Trent

Evans Cycles the UK’s leading specialist bike shop, has announced a brand new store opening in Burton-on-Trent. As its fifth store opening this year, the momentum continues for Evans Cycles and they aren’t looking to slow down yet.

The Evans Cycles Burton store can be found on Litchfield Street, south of the town centre. Burton is at the heart of the stunning National Forest and is a playground for cyclists with its plentiful cycle routes and beautiful scenery. Infrastructure changes are being made to the town to make it more cycling friendly and encourage the uptake of cycling in the area. Evans Cycles hopes to support local cycling clubs, the community and visitors to the area with all their cycling needs.

Covering 7,653 square feet, the new store will stock bikes across multiple disciplines, including road, MTB hybrid, electric and kids bikes, from renowned brands Cannondale, Trek, Brompton, Raleigh and their own Pinnacle brand. Clothing and accessories will also be available from brands such as Castelli, Endura, and Giro. The store will have a fully equipped workshop so the community can have their bikes fixed by one of Evans’ expert mechanics.

Commenting on the opening of the new Wigan store, Russell Merry – Managing Director of Evans Cycles at Frasers Group, said: “Our shops are always at the heart of our business and over a century on, since Evans Cycles first opened its doors, I’m proud to be part of this latest store opening in Burton-on-Trent. This is our fifth new store opening this year, including the UK’s largest bike shop at Cheetham Hill, Manchester, and highlights our continued commitment towards expanding the bricks and mortar side of the business so we can support the rising number of cyclists of all abilities across the UK”.

“With the world’s best cycling brands available in store, we’re able to offer our customers a fantastic selection of bikes, clothing and accessories along with accessible workshops and friendly teams to welcome you in store. From first time riders and regular commuters to off-road adventurers and road cyclists, we want everyone to simply Enjoy the Ride.”

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