Fast-casual brand has so far opened 43 new locations this year and this is set to continue in the coming months.
Along with the new openings, the company has also signed 103 new franchise agreements this year, of which 67 per cent are with existing franchisees. Franchise agreements and café openings targeted growth in 25 states.
“As we reflect on the past few months, we’re incredibly humbled by the momentum we’ve accomplished during one of the most challenging periods our industry has ever experienced,” said Charles Watson, CEO of Tropical Smoothie Café. “Keeping our culture and franchisees top priority, we quickly mobilized to ensure our franchisees felt supported and were equipped with the right guidance and tools to successfully navigate through this unprecedented time.”
The company currently has an average unit volume of more than $768,000 – the highest in the company’s 22-year-history.
