Experimental Perfume Club (EPC), renowned for its educational and experiential approach to perfumery, has opened the doors to its first ever ‘lab-boutique’ at 53 Monmouth Street in Seven Dials.
Spanning 550sq ft, the multi-faceted space serves as EPC’s flagship and offers an environment that empowers consumers to explore, understand and create their own fragrance. The new Monmouth Street lab-boutique is focused on inclusive olfactory training, with education and consultation designed for everyone from passionate enthusiasts to curious individuals.
EPC in Seven Dials will also house the brand’s own eponymous scent collection, using ingredients carefully selected from around the world. The unique and minimalist eau de parfums can be worn alone or used as building blocks to blend together for a personalised result. The new lab-boutique is also set to facilitate informative workshops and one-to-one appointments, as well as private groups and corporate events, as and when Covid restrictions allow.
Samantha Bain-Mollison, Retail Director at Shaftesbury, said: “Experimental Perfume Club’s lab-boutique gives visitors the opportunity to have a one-of-a-kind in-store experience and to walk away with a bespoke and personalised product, and it is this sense of uniqueness which really resonates with the Seven Dials community.”
