Bayfields Opticians, which stocks a wide range of designer frames from high-end brands including Dior, Prada, Michael Kors and Chanel, currently operates 19 sites in County Durham, Lancashire, Hampshire, Surrey and Yorkshire.
“In the last 15 years, the Bayfields group has grown exceptionally well, whilst keeping front of mind our values, our local relationships with clients and our high-quality expertise through our expanding team of optometry and audiology specialists. We are delighted to be welcoming BGF to the Bayfields family as our long-term investment partner. The team has great sector expertise and a real understanding of our vision for the business, which will be invaluable as we enter this next stage of growth.” – Royston Bayfield, founder and CEO of Bayfields Opticians and Audiologists, commented:
“We first met Royston and the team in 2015 and have since seen them expand the Bayfields brand impressively, developing a market-leading offering through investment in technology, expansion of its product ranges and a commitment to the highest quality of care for its growing customer base,” said Chris Boyes, an investor at BGF.
