The activewear brand has opened its first store in Europe, and its first location outside of the US, at Kurfürstendamm 29 in Berlin.
The new store, which occupies an area of 306sq m, carries the brand’s clothing lines and also features a room where classes for members and non-members are offered from fitness trainers. Furthermore, certain points of sale are equipped with Omnisuite tools, which allow Fabletics staff to help customers make online purchases on the brand’s website and organise the free delivery of their orders.
The brand said it plans to also launch a recycling campaign where old Fabletics sportswear can be handed in in exchange for 10 per cent vouchers.
Fabletics’ European Managing Director Gerrit Müller said that Berlin was “the perfect city” for the brand’s European debut. He continues: “Around the world, athleisure has become an integral part of apparel culture. But Berlin has always been at the forefront of this trend.”
