Facebook are rolling out a new platform today in New Zealand. The new platform is a business-to-consumer marketplace, called ‘Facebook Shops’. Businesses will be able to set up a partly-customisable storefront within Facebook, which can be accessed through Facebook, Instagram, or through stories or ads.
“Over the past three months businesses of all sizes have been forced to change their business models and adapt to selling online,” Facebook Australia and New Zealand managing director Will Easton said.
“We’ve accelerated our development of new products, giving businesses better means of connecting with consumers, and helping businesses who don’t have an online presence to drive sales online.”
