Multinational beauty chain Faces Beauty opens the doors of its third store in Colombia, with a location in Barranquilla. The brand is also expanding its presence in Bogotá and Medellín.
“We are celebrating the official opening of our third Faces store in Colombia, located in the Buenavista 2 Shopping Center in Barranquilla. At Faces Beauty, we live your beauty, defined on your own terms, with a selection of luxury products and brands,” reported the company’s management in Colombia.
Beauty has become a rapidly growing market in Colombia, especially in the luxury segment, thanks to new competitors and the growth of the digital channel. Faces, for its part, since its arrival in Colombia, has presented its virtual channel with shipments to the entire country, as a great ally of its strategy.
Currently, the brand has a presence in a dozen countries, including Saudi Arabia, Qatar, Lebanon, the United States and Costa Rica, to name a few. With its arrival in Colombia in 2022, Faces planned to close 2024 with four locations in the country; to date, it has three locations.
