The ‘forefather’ of Italian fast fashion, Sandro Ferrone has plans to bring their signature brand of style into the hands of Dubai consumers.
Sandro Ferrone, a preeminent name in Italian Fashion has ramped up its global expansion plans. Following its recent acquisition by mega wholesaler Carrilo Fashion, the brand is looking at the UAE as the top contender for a regional launch.
For over 40 years, the legacy brand has been famously donned by Italian celebrities such as Sofia Loren as well as the ‘who’s who’ of Italian society.
After a successful showcase at Dubai’s International Apparel and Textile Fair, the brand is now in talks with local distributors to get Sandro Ferrone and its sister brand ‘Lola’, into the hands of discerning female shoppers in the country.
“We’re very excited to bring Sandro Ferrone to the UAE. We know how valuable this commercial market is, especially in the retail space, and we are confident that this showcase will open up many more opportunities within the region,” said Paolo Buglione, Sandro Ferrone Commercial Director.
