Family Dollar is leveraging artificial intelligence (AI) to maximise the effectiveness of its ad campaigns.
The discount retailer, which is part of Dollar Tree, has built on the success of its Chesapeake Media Group third-party digital ad network to bolster its advertising performance. In an exclusive interview with Chain Store Age, Bridget Cusick, Creative Director at Family Dollar, explained how the discount retailer is using AI technology to tailor its virtual circular ads to individual customers at precise moments.
“Typical methods of delivering weekly ads have grown stale and had not been reaching all our relevant audiences,” said Cusick “We wanted to see if we could improve performance with a new way of putting that content in front of shoppers.”
Having an existing partnership with personalised advertising solutions provider Aki Technologies in conjunction with its Chesapeake Media Group retail media network, Family Dollar asked Aki if it could provide assistance in targeting its weekly ads. The Chesapeake Media Group platform allows participating brands to engage with Dollar Tree’s customers in a personalised and ultra-targeted digital experience. Leveraging insight and analytics, advertisers can instantly connect with shoppers in an effort to affect purchase decisions in real-time.
