A successful online fashion brand which now sells its clothing worldwide has opened its first bricks-and-mortar store in Sunderland.

Lisa Fox, Owner and Founder of The Fashion Bible, is hoping this will be the first stage in the company’s plans to expand across the UK. Lisa, from Sunderland, set up The Fashion Bible online ten years ago, with just an initial £90 investment.

The success of the brand – which offers stylish and affordable clothing for fashion-conscious women – has led not only to her growing an international customer base but now her first dedicated store at the Bridges.

“It was just the right time to do this,” said Lisa, who will initially be creating four new jobs. “And because I’m from Sunderland I always wanted our first flagship store to be in my hometown. We have already had a high street presence because we did manage to launch into four Topshop stores and were hoping to get into more before the chain sadly closed down.”

Those four stores included the Trafford Centre, Manchester – which was the second-largest Topshop store in the world – the Arndale Centre, Manchester, Eldon Square in Newcastle and at the Bridges. The Fashion Bible performed way beyond expectations and the plan was for the brand to be rolled out to other Topshop stores before the company went under.