The Fashion Commission has signed a memorandum of understanding (MoU) with Chalhoub Group (Fitra International Saudi Limited) to explore opportunities and enhance cooperation between the two parties.
The agreement was signed in the presence of His Excellency Mr. Hamed M. Fayez, Vice Minister of Culture and Deputy Chairman of the Board of Directors of the Fashion Commission, Burak Cakmak, CEO of the Fashion Commission, and Bachar Sabbagh, Managing Director at Chalhoub Group in the Kingdom.
The MoU sets out a framework for the creation of leadership roles furthering nationalization in the fashion retail sector, securing commercial spaces for the display of work by Saudi designers, and providing training courses in the field of fashion, in addition to knowledge exchange of market studies, contributing to the development of work carried out by both parties.
Burak Cakmak, CEO of the Fashion Commission: “The Chalhoub Group has been the leading partner for the finest international brands in the Middle East since 1955 and is one of the companies specialised in studies and reports on the consumer and the local market. Through this agreement, we will cooperate with the Chalhoub Group to provide information on the Saudi market to put it among the hands of interested stakeholders to build projects based on reliable numbers to enhance and develop their business, stressing that the commission works hand in hand with private sector organizations to benefit the fashion sector at various levels and directions.”
