Fashion brand Farage has launched a five-story concept store in Sydney, as it marks its 25th year in the industry.
The gallery-like store, housed in a heritage building, is set to “redefine the shopping experience for fashion enthusiasts and design aficionados alike”, delivering to consumers a range of high-tech performance garments and ready-to-wear staples alongside the tailored suiting.
“The concept store is about showcasing our tailoring, creating unique experiences for customers and encouraging collaborations with other creatives – it’s a mature version of who we are as a brand. It’s not about high-volume traffic,” said says Joe Farage, creative director at Farage.
Located at 109 Riley Street, amid Darlinghurst’s burgeoning design precinct, the store is in collaboration with Australian interior designer Greg Natale.
