The brand, which has grown into a billion-pound company, will launch its first-ever physical site at 165 Regent Street.
Due to open to the public on 1 October, it will be the first opportunity for customers to purchase apparel at a permanent Gymshark site.
Chief Executive and Founder Ben Francis said: “I keep having to pinch myself that we’re going to have a flagship store on one of the most prestigious streets in the world. And now, we have an opening date, it’s all getting very real. The team have done an absolutely incredible job creating a store like no other and the experiences are going to be unbelievable. But what I’m most excited about, especially after the past couple of years, is that we get to hang out with our amazing community on a daily basis. I cannot wait.”
