The new FC Bayern World has opened for all its fans in the heart of the Bavarian capital of Munich, between the Town Hall and the Frauenkirche.
The building, with its boutique hotel, two restaurants and flagship store represents the grand finale of the rich history of the association during its 120th anniversary year and follows a sensational season. The retail space was designed and the construction work was implemented by umdasch The Store Makers. The store plays in the retail-champions league across a total area of over 1,000sq m.
The entirety of the flagship store can be accessed across all three floors via a central staircase. The eye-catching diamond shape in the stairwell – derived from the Bavarian coat of arms in the logo – links all the floors optically. The ground floor is dedicated to the team and features scanned life-size figures, created with a 3D printer. The next floor features the Adidas range, with everything available from jerseys to training equipment whilst the upper floor fulfils every wish of the fan community. Guests can purchase mugs, scarves and can find exclusive merchandise.
The store utilises integrated digital touchpoints, including numerous innovations such as mirror screens, selfie points and transparent screens for trophy presentation and projection mapping.